From startups to huge brands, a large number of businesses gain benefits from their own e-commerce website, where they can sell their own products/services.
In today’s competitive and convenience focused society, an e-commerce store is becoming a necessity for consumers no longer want to venture to the high street in order to buy items, instead, they want to shop from their own homes, making e-commerce a flexible solution for both businesses and buyers.
Saudi Arabian shoppers are shifting from offline shopping to online and mobile shopping, the global e-commerce market has also experienced rapid growth in the recent past. Rapidly rising Internet penetration rates, increasing levels of smartphone usage, growing government and policymaker support, and improvements in payment and distribution systems have been some of the key contributors to this growth.
Social media platforms can be utilized as it is significantly growing in Saudi Arabia and users are supporting in sharing e-commerce awareness campaigns.
Customer experience has evolved significantly in recent years. In addition to providing customer care through traditional channels, companies are increasingly using AI-based virtual assistants or “chatbots” with deep learning capabilities to respond directly to customer queries online or on the phone, or support and aid human agents. These assistants provide a highly scalable and more accurate response system that not only boosts the customer experience but also improves efficiency and reduces back-office costs.
New Customer Buying Experiences: As the digital retail landscape constantly evolves, the need for innovative ways to engage online shoppers will remain essential. For example, the e-commerce giant Alibaba, through its Buy+17 service, is already offering virtual reality-based online shopping experiences where customers can plug their phones to a VR headset and browse the complete range of products hosted by Alibaba, which feels like a stroll through a physical store. Such methods of enriching the customer experience are continually emerging around the world.
This situation is the same in Saudi Arabia, the country that almost half of its population (49.9%) are online shoppers, according to CITC. According to “PPRO“, the e-commerce market in Saudi Arabia is already worth $4.5 billion and is growing by 32% a year to be ranked the 6th in terms of the top growth markets worldwide, and According to UNCTAD, Saudi Arabia has the largest B2C e-commerce market in the Gulf region. In 2017, the country ranked the 18th in terms of e-commerce readiness score.
The average online spend per user reached $625 to be the second-highest average after UAE in all the MENA region.