31, December 2019

Top 5 Real-World eCommerce Case Studies From KSA & UAE

Needless to say, being able to see how others have converted their ideas and turned them into fruitful eCommerce businesses or how they have grown their existing eCommerce businesses is very important,  making these kinds of stories invaluable for any ambitious eCommerce businesses.

Are you finally going to launch that eCommerce business you’ve been dreaming of? Or maybe you are going to double down on your eCommerce revenue?

CodeShip is here to help, whatever your situation is…

If you’re planning to start your own eCommerce business but you’re afraid of taking the risk due to whatever obstacles or limitations you may face, then let CodeShip share with you 5 unbelievable eCommerce success stories from the Gulf region that will inspire you.

Let’s jump right in…

1. How the Saudi ‘Jarir Bookstore’ Boosted Their Sales Through Their eCommerce Platform in Cities With No Stores:

Jarir Bookstore is the largest retailer in KSA, offering a wide range of products includes office & school supplies, children’s toys, books, arts & crafts materials, consumer electronics, etc, with 37+ branches across the whole Kingdom.

Jarir Bookstore planned to connect online with consumers in the Saudi remote cities which had no physical stores and boost sales. So, they developed a strategy to increase awareness around its eCommerce platform to reach and influence users in remote cities.

As a result of using Google search campaigns, Jarir’s online store improved its conversion rate threefold and expanded its return on ad spends by a factor of 2.5 compared to the eCommerce web site’s average rate. also, the campaigns achieved an excellent lift in awareness (6%) and consideration (10%). The accuracy rate reached 95% of orders generated by the Google search campaigns that came from the targeted cities.

Find out How the Saudi ‘Jarir Bookstore’ Boosted eCommerce Sales in Cities With No Physical Stores

2. The Emirate Online eCommerce Store ‘The Luxury Closet’ Expanded Their Conversion Rate by 45% With Online Shopping Ads “Google Smart Shopping Campaigns”:

The Luxury Closet is the prime online boutique, based in Dubai, UAE, buys and sells luxury items. The Luxury Closet showcases more than 28,000 unique pieces from top luxury brands including Rolex, Chanel, Arpels, Louis Vuitton, Van Cleef, Cartier, etc.

“The Luxury Closet” aimed to move away from traditional online shopping campaigns to a modern one in a way to increase leads and sales and double the conversion rate at the same cost.
“The Luxury Closet” started using the Google smart shopping campaigns by using machine learning algorithms to reach users along the customer journey and drive sales and leads.

By allocating the same budget that the online store was spending on traditional shopping campaigns, the campaign resulted in a halved cost per conversion (CPC), with the average conversion rate increased by 45%.

Find out How the Emirate ‘The Luxury Closet’ Uplifts Conversion Rate With Google Smart Shopping Campaigns

3. The Leading Online Shopping “eCommerce” Platform for Moms in the Gulf Region ‘Sprii.com’ Decreased Their Customer Acquisition Costs by 20x With Online Shopping Ads:

Based in Dubai, UAE, Sprii.com is the pioneer online shopping platform for moms across the Gulf region, offering more than 300,000 exclusive products ranging from baby diapers and food to home appliances, books, tablets, etc.

Sprii.com planned to increase its customer base by acquiring new customers, increase brand awareness, and drive their online purchase consideration. The main goal was to achieve this in the most cost-effective way that would still yield consistently successful results.

In this regard, Sprii.com executed a mix of omnichannel marketing approach, which included, for the first time then, the use of online shopping ads. The company also optimized shipping rules in the shopping feed and used data-driven user-centric targeting methods.

With this new approach, Sprii.com managed to reduce the cost per customer acquisition by 20x, achieved the highest ROI comparative to all other channels in its marketing mix. That resulted in a rise in potential customer reach by 10x and a rise in click-through-rate by 10x.

Find out How the Leading eCommerce Platform for Mums in the Middle East ‘Sprii.com’ Reduces Customer Acquisition Costs by 20x With Online Shopping Ads

4. How ‘Eyewa’ Increased the Return on Ad Spend by Reaching Valuable Customers Across the Customers’ Journey:

Established in 2017, “Eyewa” is one of the first Dubai-based online retailers that have grown to be one of the largest eCommerce stores for eyewear brands in the GCC. In 2018, Eyewa was selected by ‘The World Economic Forum’ as one of the top 100 Arab startups shaping the fourth industrial revolution.

“Eyewa” aimed to expand its reach and generate brand awareness. The company built a digital strategy using a mix of Google products like shared engaging and compelling content in a video series on YouTube that included ‘how-to videos’ and tutorials.

“Eyewa” also aimed to promote its multiple products 7 brands sold on its online store, so it ran a Google Ads campaign to promote relying on the keyword planner tool.

Thanks to the new digital and automated strategies, Eyewa managed to achieve significant cost efficiencies alongside an impressive 4:1 return on ad spend (ROAS), maximized conversion value and expanded its reach by creating smart shopping campaigns.

Find out How ‘Eyewa’ Boosted Return on Ad Spend by Reaching Valuable Customers Across the Customer Journey

5. How ‘Namshi‘, the Main Online Fashion Site in MENA, Spiked Web Traffic Using Google Cloud Solutions:

Founded in 2011, “Namshi” is one of the best online fashion retailers in the MENA region. Namshi offers over 700+ brands to over 1.2 million active customers in Saudi Arabia, UAE, and across the whole region.

Namshi aimed to use a cost-effective way to simplify the management of its microservices. The company tested Google Kubernetes Engine that builds on Google’s experience of running services (i.e. YouTube and Gmail).

Turning to Google Cloud solutions enabled Namshi to gather all data in one location, making data analysis a more streamlined process.

Find out How ‘Namshi’, the Prime Online Fashion Website in the Middle East, Spiked Web Traffic Using Google Cloud Solutions

Conclusion:

eCommerce is growing at a lightning speed and is expected to boom in the upcoming few years. Building a thriving eCommerce business is no simple task, but understanding how other brands did is a great way to start. You can learn a myriad of lessons from their successes, and sometimes from their mistakes.

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