Social media has become a feature of the development of the age and an important pillar on which it depends on many different aspects of life and an important source of information and news sources. Social networking sites are considered as a real revolution that occurred. Especially its major contribution to the boom of digital marketing and other areas. Social media platforms are a group of websites that have appeared on the Internet with the goal of connecting people together beyond all the geographical boundaries, as well as bringing cultures together, along with the speed and ease of communications through the internet. One of the most important benefits of these websites ever successful is “Facebook”, which was designed in the beginning to connect people who have the same hobbies and interests with each other through many pages and then sharing their opinions and events throughout their life. Also one of the most favorite social media platforms for internet users is “YouTube”, which gives the ability to share videos, express different opinions, and highlight creative talents without restrictions. And many other social media platforms and websites such as Instagram, Twitter, Snapchat, etc. For the companies, social media has recently achieved great success and contributed to the rise and elevation of brands and the increase in profits.
Ease of communication: Social media platforms are providing a great ease in the process of communication between customers and companies, responding to their inquiries and responding to their requests very quickly unlike the traditional way in which it was difficult for the customer to communicate with the company to obtain the service that they want or the product that they are asking for, which caused the loss of many From clients, given the slow response and response.
Contributing to the commercialization of brands: Social media networks are supporting the rise of many brands and their publicity by increasing the number of visits to the brand’s websites, social media platforms are playing a complementary role to the brand’s website, through which the brand is displayed in a beneficial, enjoyable and interesting manner that attracts customers for that brand and then an increase in the number of potential customers followed by an increase in earnings by directing users from social media platforms to brands websites when they decide to take a deep look at the details of some products.
Marketing Opportunities: When companies are present on social media, marketing opportunities become endless, for example, if you sell men’s watches, a simple search from users can find pages for companies that produce watches that address the male audience, and advertising space can be reserved on sites Social media, and your arrival is guaranteed for the target segment.
Increase in the number of visits to websites: Social media platforms are playing a complementary role in companies’ websites, through which brands are displayed in a useful, interesting and interesting manner for all users. This leads to an increase in the number of potential customers of these brands in an attempt to identify the nature of the company’s business and its products, which the company is able to achieve higher goals than that if the communication platforms are well utilized to communicate the companies ’messages.
Users Reviews’: In the world of business and the major commercial companies, the customer remains the primary axis of the commercial operations and the amount of profits that these companies have, and whatever is achieved from success, whether in the traditional or digital way, customer service and meeting their demands in the best possible way remains the essence of the selling process. From here comes the benefit of networking sites, which allows customers to access the pages of companies and leave their comments on the products, which increases the potential customers to buy a product for a specific company based on the positive comments from customers on a specific product.
The main features that should be considered in developing and designing social media platforms:
Simple and easy user interface.
An easy and fast searching feature through all websites.
Easy integration with other social media platforms.
Ability to extensively customize individual profiles.